Paso Robles Wineries Halter Ranch Wine tasting awaits wine lovers in Paso Robles, CA.Photo:PubClub.com By Kevin Wilkerson, PubClub.com Wine Blogger Paso Robles has been like a fine wine sitting in the cellar and now it is ready to pop the cork and invite people over for a party.This wine country in the rolling, golden hills of Central California – just inland from the stunning Pacific Coast Highway scenic drive with Hearst Castle – is open and welcoming tourists to visit its area, which is full of wineries.To help alert people in the Golden State, Travel Paso – the organization responsible for the region’s tourism marketing – has launched its largest campaign to date.Targeting the drive markets in Northern and Southern California, the campaign features several inspirational themes including getaways, wine country retreats and girlfriends’ getaways.Most notably, 90 billboards will dot the landscape of Los Angeles beginning June 7, just in time for California’s re-opening on June 15, and will inspire daily commuters to trade in the busy city life for a laid-back wine country excursion, where a horse ride through vineyards is more than just a daydream.“We are thrilled to showcase Paso Robles Wine Country with the broader California audience,” says Paso Robles Wine Country Alliance Executive Director, Joel Peterson.... Wine tasting awaits wine lovers in Paso Robles, CA.Photo:PubClub.com By Kevin Wilkerson, PubClub.com Wine Blogger Paso Robles has been like a fine wine sitting in the cellar and now it is ready to pop the cork and invite people over for a party.This wine country in the rolling, golden hills of Central California – just inland from the stunning Pacific Coast Highway scenic drive with Hearst Castle – is open and welcoming tourists to visit its area, which is full of wineries.To help alert people in the Golden State, Travel Paso – the organization responsible for the region’s tourism marketing – has launched its largest campaign to date.Targeting the drive markets in Northern and Southern California, the campaign features several inspirational themes including getaways, wine country retreats and girlfriends’ getaways.Most notably, 90 billboards will dot the landscape of Los Angeles beginning June 7, just in time for California’s re-opening on June 15, and will inspire daily commuters to trade in the busy city life for a laid-back wine country excursion, where a horse ride through vineyards is more than just a daydream.“We are thrilled to showcase Paso Robles Wine Country with the broader California audience,” says Paso Robles Wine Country Alliance Executive Director, Joel Peterson.

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