Holiday Bowl Events Show The Price Fans Pay For Corporate-Sponsored Bowl Games

UCLA CheerleadersUCLA cheerleaders may not have much pep if there’s no team pep rally at the Holiday Bowl.Photo:PubClub.com By Kevin Wilkerson, PubClub.com Sports Blogger The Holiday Bowl is coming to downtown San Diego.For the first time in the game’s history it is being played at Petco Park, home of the Padres.It’s in the Gaslamp/East Village area of San Diego and is a dynamic area full of bars and restaurant/bars.I happen to live a few blocks away so when this was announced, I was excited to check out a few elements of the bowl’s atmosphere.However, after looking upthe planned events, I realize I will not be enjoying hardly any of them.That is because corporate sponsorships are ruining bowl games.... UCLA cheerleaders may not have much pep if there’s no team pep rally at the Holiday Bowl.Photo:PubClub.com By Kevin Wilkerson, PubClub.com Sports Blogger The Holiday Bowl is coming to downtown San Diego.For the first time in the game’s history it is being played at Petco Park, home of the Padres.It’s in the Gaslamp/East Village area of San Diego and is a dynamic area full of bars and restaurant/bars.I happen to live a few blocks away so when this was announced, I was excited to check out a few elements of the bowl’s atmosphere.However, after looking upthe planned events, I realize I will not be enjoying hardly any of them.That is because corporate sponsorships are ruining bowl games.

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