Whether your marketing team is in-house or outsourced, it’s your job to provide them with everything they need to create the best possible content for your company. From choosing a branding package right down to which platform is best, the following suggestions will ensure your marketing team is at their best.
Free resources and hard labour can be useful in marketing your brand, but they will restrict your marketing team from providing the material you need. You might want to consider allocating funds to your marketing staff for items like:
- Social media promotion
- Putting up ads on online platforms
- Placement of content and follow-up links
- Running competitions and giving out prizes
- Production of radio and television commercials' audio and video content
- Investing in machinery that will raise productivity.
You need to establish a monthly budget for your marketing staff in order for them to be able to efficiently delegate money and contribute to the visibility of your company.
Give your employees efficiency-boosting tools.
The next step, after settling on a marketing budget, is to consider how productivity might be increased inside the department. Content creation and management take a lot of time, but there are many resources available to help you get more done in less time. Consider these marketing tools:
Adobe Creative Suite
When your team uses the many tools available in the Adobe Creative Cloud, they can produce visually appealing material for use on your website, social media, and even television commercials. There is a commercial plan available for those that need support for a team of people using the suite.
Hootsuite is a social media management dashboard that lets you schedule posts in advance, giving your marketing team more control over when and what they share. The free version supports up to three devices, but the premium version brings everything together for convenient management. It's really straightforward and can provide significant time savings.
This app's features include the ability to generate hashtags, organise hashtags by category, store your feed and story (both of which are helpful for sharing other users' content), and even let you generate interesting sentences to copy and paste into Instagram.
Canva pro is the next best thing if you can't afford the full version of Adobe. Aside from letting you make amazing films and photographs, they also provide a variety of additional options that will come in handy for your marketing team, such as the ability to make a brand pack and adjust the size of material for usage in social media posts and website banners.
Your Mailing List Provider
This service is vital for all businesses, as it automates email marketing significantly. Built right in is a helpful tool for generating HTML emailers, and it also enables you to establish particular email lists, which can assist you in providing a more personalised experience for your consumers.
It's important to keep your content consistent with your brand, but it's also a good idea to offer your marketing team some leeway to use their imagination. If you try to tamp it down, you can end up with the same boring ads and material, which will drive clients away and hurt sales. Give your staff free rein to come up with fresh, engaging content that will keep current consumers coming back and attract new ones.