Allison PR is an agency that I have a lot of respect for and they represent a bunch of awesome accounts that I know many of you would love to work with. This includes: Toyota, Jansport, Moe's Southwest Grill and more. As a PR Agency they are sort of stuck in the middle (along with most of us honestly). How should brands work with Inflencers, what opportunities for providing value to we represent to their clients. This is a murky space but I - James from ManTripping.com - was honored to be part of the survey that they just released. Let's take a look at some of their results ...
We've organized many "Blogger Mancations" over the past five years and bloggers as well as brands continue to ask for more. Unfortunately, by nature the "Blogger Mancation" events are expensive for hosts to sponsor as well as work with us to organize. That often leads to them become limited to only the top tier of our network of male bloggers and influencers. That leaves many guys with smaller or more niche audiences out in the cold despite their talent and enthusiasm waiting to be shared. By introducing WAR ROOM events like this one in San Pedro (Los Angeles), California, we'll be able to engage more men at a variety of audience sizes and stages of influencer development.
I'm not going to get into the debate about whether or not you should use marketing automation tools, a virtual assistant, or grind the old fashioned way. The reality is that marketing automation technologies are key to any business today from selling staplers to promoting blog posts and building more connections within your industry. The challenge that I find though is that all too often people don't know how to use the tools and simply assume that they are a way to "cheat" and jump ahead of the line on their way to fame and fortune. Let's take a look at how to use marketing automation tools so the result looks as natural as possible!
While we do our own campaigns, this organization likes to play friendly with other blogger networks. One of the most frequent questions that I get asked is "how do you get all those cool opportunities?" I've been fortunate that my background was in doing influencer relations for a variety of big brands prior to becoming a full-time blogger and so I built up a good network of people who have helped me out. The following is a list of my favorite blogger networks that work with male influencers.
Whether you’re planning your first snowmobile experience or simply heading to Montana to have the best snowmobile adventure possible, here’s some advice to make sure your trip is the best that it can be.