Allison PR is an agency that I have a lot of respect for and they represent a bunch of awesome accounts that I know many of you would love to work with. This includes: Toyota, Jansport, Moe's Southwest Grill and more. As a PR Agency they are sort of stuck in the middle (along with most of us honestly). How should brands work with Inflencers, what opportunities for providing value to we represent to their clients. This is a murky space but I - James from ManTripping.com - was honored to be part of the survey that they just released. Let's take a look at some of their results ...
I'm not going to get into the debate about whether or not you should use marketing automation tools, a virtual assistant, or grind the old fashioned way. The reality is that marketing automation technologies are key to any business today from selling staplers to promoting blog posts and building more connections within your industry. The challenge that I find though is that all too often people don't know how to use the tools and simply assume that they are a way to "cheat" and jump ahead of the line on their way to fame and fortune. Let's take a look at how to use marketing automation tools so the result looks as natural as possible!
While we do our own campaigns, this organization likes to play friendly with other blogger networks. One of the most frequent questions that I get asked is "how do you get all those cool opportunities?" I've been fortunate that my background was in doing influencer relations for a variety of big brands prior to becoming a full-time blogger and so I built up a good network of people who have helped me out. The following is a list of my favorite blogger networks that work with male influencers.
I've been a "blogger" for more than 20 years. My first blogs began as video game sites back in the mid 1990's. Back then, anyone who published content online and wasn't part of a corporate media organization was simply referred to as a blogger. Today though, the landscape is MUCH MORE COMPLEX. Despite this, terms like "blogger" and "influencer" are used interchangeably. I'm guilty of not using these terms distinctly as well and in part that's because some bloggers are influencers too. This is either through sheer scale of their reach or that they focus on their expertise and personality more than sharing news and other content provided to them. Over the past year I've started to see not just the clear lines of differentiation, but also the impact that these two types of content creators can produce ... as well as the marketing impact. Let's take a look at the difference between engaging with influencers and bloggers.
Search Engine Optimization or SEO is something every blogger need to be able to attract visitors to their site through search. For most of us today, that's synonymous with optimizing for Google but there are many other search engines that are critical for attracting opportunities and brands. No, I'm not talking about BING or Yahoo - I'm talking about CISION, IZEA, TapInfluence, Intellifluence and the dozens of other networks that marketers use to find us.
The reality is that each of these blogger networks has hundreds if not THOUSANDS of bloggers in their directories. While it is always important to have personal relationships with brands, often times you will have a recruiter go to the database and search for "men's interest" or "cars". That makes it critical that we think about how our profiles are written and what information is contained in them so that we pop to the top and have the opportunity to be considered. Here's some tips that I use to improve my odds at being found by optimizing my blog profiles.