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Growing up, my father was an Old Spice guy ... you know the smell ... that astringent spicy smelling odor that was so aweful that it said "I'm a man!" My father-in-law similarly still wears Jovan Musk and it seems like a lot of men from that era still prefer those scents that ascribe masculinity to being obnoxiously strong and borderline offensive. Today's men don't subscribe to that same philosophy and it's ok to embrace floral scents and others that just simply smell good. After all, if I can feel comfortable wearing pink ... I want an attractive scent that both my wife and I enjoy smelling on me too.

Traditionally, fragrances were categorized strictly along gender lines, with distinctive scents designed to appeal to either men or women. However, as our understanding and recognition of gender fluidity has evolved, so has the world of perfumery. Unisex perfume, which defy gender norms and cater to all, has steadily risen in popularity and is shifting the very essence of how we view fragrances. The rise of these perfumes is not just a trend, but a reflection of our changing perceptions of gender and identity.

Historically, marketing and cultural narratives have tied certain scents to either 'masculinity' or 'femininity'. Woodsy, musky, and strong aromas were attributed to men, while floral, sweet, and soft notes were meant for women. These stereotyped gender-specific fragrances were born more from societal constructs than from any inherent gender-based preference for certain scents.

However, the world has changed. Just as there is now broader recognition that gender is not binary, many argue that scents shouldn't be either. Just as pink and blue are not the only colors that define gender, musk and florals are not the only notes that define scent preferences.

Evolution of Perfume Gender Norms

Understanding the modern movement towards unisex perfumes requires a brief journey into the history of fragrances. The ancient Egyptians, for example, wore perfumes without any gender restrictions, with both men and women sporting similar aromatic blends. It was only in recent centuries that fragrance marketing began distinguishing between "for her" and "for him".

The 20th century, in particular, saw a strict demarcation in fragrance marketing. This segregation was less about scent preference and more about advertising campaigns and societal norms of the time. Women were frequently shown as delicate, nurturing, and soft, while men were portrayed as strong, dominant, and robust. These stereotypes influenced the scents assigned to each gender. A woman wearing a musky scent or a man wearing a floral one was, at some point, considered unusual or avant-garde.

However, societal attitudes towards gender and self-expression began shifting in the latter half of the 20th century. As boundaries blurred, so did the desire for fragrances that could represent everyone. This shift wasn't just about fragrances; it was emblematic of a larger movement towards personal freedom and rejection of restrictive norms.

The Unisex Perfume Movement 

Unisex perfumes are those crafted without a specific gender in mind. They're a perfect blend of various notes – be they floral, musky, fruity, or earthy – that come together to create a harmonious scent appealing to everyone.

Today, numerous brands, from high-end luxury names to indie perfumers, are hopping on the unisex bandwagon, recognizing the potential and appeal of this inclusive approach.

Why the surge in popularity? The reason lies in a combination of evolving societal perceptions of gender and a desire for unique, individualistic scent profiles. For many, wearing a unisex fragrance is not just a statement about rejecting gender norms but also about embracing a unique identity that isn't boxed by societal expectations.

Choosing a Fragrance: Breaking Stereotypes

One might wonder: What makes a fragrance male or female? The answer is more about societal perceptions than the actual ingredients. A rose, for instance, doesn't inherently smell 'feminine', and leather doesn't naturally smell 'masculine'. It's years of marketing and branding that have taught us to think this way.

Choosing a fragrance today is less about male or female and more about personal connection to a scent. It's about how a particular aroma makes one feel, the memories it evokes, and the statement one wishes to make.

Master Perfumers Shaping the Unisex Trend: The Dossier Difference

The artistry involved in curating perfumes that touch the hearts of every individual, regardless of gender, is genuinely groundbreaking. Contemporary perfumers, with their vast knowledge and unbridled passion, have played a pivotal role in dismantling gender barriers that once clouded the realm of fragrances.

The Rise of Dossier: Embodying the Unisex Ethos

In the midst of this revolution stands Dossier, a brand that was birthed from the longing to offer high-caliber fragrances that are affordable for everyone. Disillusioned by the inflated price tags associated with luxury perfumes, often attributed to celebrity endorsements or ostentatious packaging, Dossier took a different route. They identified a gap, an opportunity, where quality scents were being overshadowed by superficial markups.

Dossier's fragrance line is a testament to this ethos. Their scents draw inspiration from the world of unisex perfumes, ensuring that each creation is free from societal constraints. They've redefined the essence of perfumery by placing the focus back on the art itself, rather than the commercial facades that often dominate the industry.

An Authentic Perfume Experience for All

Dossier's approach is not merely about concocting gender-neutral scents; it delves deeper, reshaping our understanding of what perfumery truly entails. For them, each unisex perfume bottle encapsulates a narrative, a personal odyssey that beckons to be explored. It's more than just a fragrant product; it's an open invitation to a multisensory experience available to all.

What Dossier presents to its patrons is both unique and invaluable. They offer an insider look into the perfume industry, shedding light on the often-hidden aspects that drive up prices, while emphasizing that quality need not be compromised for affordability. Through their collections, they challenge the traditional, inviting users to engage with fragrances on a deeply personal level, beyond just the gendered labels.

For those on a quest to find a fragrance that's both authentic and affordable, Dossier emerges as a beacon. They exemplify the future of the industry, where perfumes resonate with individuality and inclusivity, irrespective of societal norms and expectations.


The world of unisex perfumes is not just a fleeting trend but a movement towards more inclusivity and freedom in personal expression. As we embrace a future where gender norms are continuously being redefined, our fragrances will continue to be a reflection of that evolution.

Written by:
#MenWhoBlog MemberBlogging GuruThought Leader

James' passion for exploration and sense of duty to his community extends beyond himself. This means he is dedicated to providing a positive role model for other men and especially younger guys that need support so that they can thrive and be future positive contributors to society. This includes sharing wisdom, ideas, tips, and advice on subjects that all men should be familiar with, including: family travel, men's health, relationships, DIY advice for home and yard, car care, food, drinks, and technology. Additionally, he's a travel advisor and a leading men's travel influencer who has been featured in media ranging from New York Times to the Chicago Tribune, and LA Times. He's also been cited by LA Weekly "Top Travel Bloggers To Watch 2023" and featured by Muck Rack: "Top 10 Outdoor Journalists for 2022".

He and his wife Heather live in St Joseph, Michigan - across the lake from Chicago.