When you run a company, one of the most important things you will need to do is ensure that as many people know about your business and its offerings as possible. After all, if few people know that your company exists, you will not be able to sell enough products or services to keep your business running for long.
With that in mind, let’s take a look at some of the best things you can do to boost your business’ profile right now:
Optimize Your SEO And Make It Easier For People To Find You
Search engine optimization is the process of improving your company’s website in order to make it more visible to people on the internet. When you run an eCommerce company, there are lots of things you can do, from picking the perfect keywords, to encouraging customers to leave reviews, which will raise the visibility of your business and help you to develop a higher profile over time.
You can learn the basics of SEO online, but if you do not have the time or inclination to do so, there are numerous consultants who can help you optimize your site so that it climbs the ranks of Google and helps you to get seen.
Do Good Work
One of the most effective ways of boosting your business’ profile in the best possible way, is to do something good for charity. For example, your company could sponsor a local children’s ward to help sick kids or you could donate toys to children in need at Christmas.
By doing so, not only will you be doing a really good thing for your community, but you can leverage your good deeds to gain positive press and make sure people know who you are.
Another way to raise your profile by doing good would be to sponsor a local sports team or Little League. You can then have your company’s logo printed onto their sports kit, which means every time they are playing, tons of people will see your company name and associate you with something positive!
Share Positive Stories About Your Team
If you want your company to get more recognition in your sector, one thing that can really help is to make a big deal about those new employees you have appointed who have a good reputation already in the industry.
For example, if you hire a prominent PR person who has worked on lots of big campaigns within your industry, releasing that information in the form of a press release will make people take note. The fact that you can hire someone so experienced will show other people in your industry that your company is a big player, and they will be more likely to want to work with you further down the line.
Partner With Another Business
Something that can work really well when it comes to boosting your business’ profile is to simply partner up with another well-known company in your industry. Of course, none of your direct competitors are going to be interested in partnering with you, so you indeed to look for a business that complements your own, and that has a profile sufficient enough that you will get some good publicity out of doing so.
For example, if you run a healthy protein shake company, you could partner with a prominent local gym, and have them sell your shakes in their establishments in exchange for you promoting their gym to your customers. If done right, both of you will benefit from being more visible to the other company’s customers.
Promote Your Company Through Social Media
Okay, this is a tricky one because what will and will not go viral is often hard to gauge. That being said, if you can create a video or an infographic, or even an article that goes viral and is widely shared on social media, it is one of the best things you can do to boost your profile as a business.
These days, there are numerous ad agencies who you can work with on a viral campaign, and they will probably give you your best chance of creating something that people love enough to share, so if you have the budget to give it a go, it can be a valuable marketing strategy.
Product Launches Can Create Positive Buzz
If your company has recently developed a new product, don’t simply upload it for dale to your website without any fanfare - publicize it as far and wide as you can dot help raise your company’s profile.
Start by writing a press release and sending that out to as many media outlets as you can. Then, start hyping the products up on social media, maybe even running a competition where people can win said new product. Then, consider holding an actual launch party which you can invite industry experts and customers to in order to really raise the profile. Post as much as you can on social media and see interest in your company soar.
Pop-Up Shops Are Great For Local Buzz Building
Even if your business is run primarily online, you can raise its profile significantly by opening a pop-up shop in a local neighborhood. By doing this, you can reach people who might not have naturally searched for the products and services you offer online, and of course, you can reach more people online because you, and anyone who attends your pop-up shop can upload photos of the experience on social media.
Write Guest Posts For Blogs In Your Industry
Writing guest posts for prominent blogs in your sector will enable you to boost your personal profile and link to your business which will ultimately make more people aware of its existence and what you do as a company.
As you can see, boosting your business’ profile is not all that difficult, nor does it have to take up too much of your precious time or money. That being said, the more you can invest into raiding your company's profile. The more successful your business is likely to be overall. So, do what you can when you can and make sure everyone knows your business’ name.