Should I Use A Website Builder Or Custom Development For My New Business Page?

Hi Julio,

Thanks for reaching out! While you might know me best as the head of this website, I've had  tons of web development experience as both a a men's lifestyle and travel blogger and also a marketing consultant. Over the past three decades, I've also managed dozens of website development projects. The simple answer here is that you need to look at your needs and goals. Most businesses today don't need a custom site. However, when you want to do something new, unique, and beyond the reach of standard templates, hiring a website development company can become a great choice.

Either way, I'm excited for you! Starting a new company is an exciting journey, and choosing the right website platform is crucial.

Here's a quick comparison to help you decide between a custom website and a builder like Wix:

Custom Website

Pros:

1. Unique Design: Custom websites offer a unique look tailored to your brand, which can help you stand out.
2. Scalability: They are often more scalable and can be built to handle increased traffic and complex functionalities as your business grows.
3. Control and Flexibility: You have full control over every aspect of the site, from design to backend development, allowing for more customization.

Cons:

1. Cost: Custom websites are generally more expensive to develop and maintain.
2. Time: They take longer to design, develop, and launch.
3. Maintenance: Requires ongoing maintenance and possibly a dedicated developer or team.

Website Builder (e.g., Wix)

Pros:

1. Ease of Use: Builders like Wix are user-friendly, allowing you to create a professional-looking site without technical skills.
2. Cost-Effective: Generally cheaper than custom websites, with low monthly fees and various plans to suit your budget.
3. Quick Setup: You can have your site up and running in a matter of hours or days.

Cons:

1. Limited Customization: While Wix offers many templates and customization options, it can’t match the flexibility of a custom site.
2. Scalability Issues: As your business grows, you might find limitations in functionality and performance.
3. Dependence on Platform: You are reliant on Wix’s platform and infrastructure, which can be restrictive in terms of features and updates.

I've used both types of sites - including building my own sites - for many different projects and while I PREFER the ability to know that my site is MINE .. the reality is that if you want to create something that looks great extremely quickly and not have to learn a whole lot of new skills, website builders can be a great option.

On the other hand, If your new company requires a highly customized, scalable, and unique online presence, and you have the budget and time to invest, a custom website might be the best choice. However, a website builder like Wix is a great option if you need to get online quickly, affordably, and with minimal hassle.

Consider your long-term business goals, budget, and your website's specific needs when deciding.

Good luck with your new venture!