Hired labor is going through bad times. Self-employment is not only more attractive but also an authentic source of income. At the same time, up to 90% of those who start their own business fail for various reasons. What role does design play in all this? The priority of the content side, indicators of its uniqueness, and the significance of the idea are undeniable. Is it appropriate to return to the question of visual design? We perceive 90% of information about the world through our eyes. The novice businessman may dispute this fact. But according to studies, 78% of market participants, when talking about the priority components of design, the most important, named its aesthetics. Large companies insist on the fundamental role of design in a startup. Many of them would not be able to boast such impressive successes if their management did not estimate the benefits of rational Hired labor is going through bad times. Self-employment is not only more attractive but also an authentic source of income. At the same time, up to 90% of those who start their own business fail for various reasons. What role does design play in all this? The priority of the content side, indicators of its uniqueness, and the significance of the idea are undeniable. Is it appropriate to return to the question of visual design? We perceive 90% of information about the world through our eyes. The novice businessman may dispute this fact. But according to studies, 78% of market participants, when talking about the priority components of design, the most important, named its aesthetics. Large companies insist on the fundamental role of design in a startup. Many of them would not be able to boast such impressive successes if their management did not estimate the benefits of rational