These lovely ladies enjoy a cheers with Rabble wines. Photo: @rabblewine Rabble Wines has been a hit with young wine drinkers, in large part because of its highly creative augmented reality (AR) labels. That appealed to O’Neill Vintners and Distillers, which has purchased the Paso Robles winery. Details of the transaction were not released. “The acquisition signals another investment by the rapidly growing O’Neill Vintners & Distillers in the burgeoning market for younger wine drinkers,” the company stated in a press release. Using the winery’s app, the Rabble labels react to scanning by smartphones by animating illustrations on the bottle, even including sound affects. Rabble makes high-quality wines from Paso Robles AVA fruit in its own Paso Robles winery facility. O’Nell will continue this production, focusing on the core tier of Rabble Cabernet Sauvignon (SRP $24.99,) Rabble Zinfandel ($24.99,) Rabble Red Blend ($15.99) and Rabble Rosé ($15.99). Rabble wines haveRead More on PubClub.com: https://www.pubclub.com/food-and-drinks/wine/paso-robles-winery-rabble-wines-acquired-by-oneill-vintners-and-distillers/
