Anyone can grab a pack of Budweiser from the grocery store, but craft breweries offer unique flavor profiles and personalities that their customers can relate to. For the purpose of online marketing, that can account for a lot. People value authenticity in the brands they purchase.
If you started a microbrewery in your home and are looking to expand to reach new markets, brands, and restaurants, we recommend using the following steps to capitalize on your hobby.
Brewing good beer takes a good amount of time. Before you start thinking about the business portion of your project, you first need to commit to the art of beer itself. If you’re like most homebrewers, your first batch probably tasted beyond awful.
Before you can take your hobby to the next