Today, we're talking with George Torres from Sofrito For Your Soul. I met George on a trip with Fiat a couple months ago and he and are working on some cool stuff coming up to help bring the male blogging space together. It's always good to meet other guys who share the same goal of building a community of bloggers who can come together to share ideas and help each other grow our sites while working to enhance the experience for our audiences.
As we've started to attract more attention and bring more brands and male bloggers into the group I've started to get asked the same question. "So how do these trips work?"
The simple answer is that our key difference is that the guys get a say and are actively involved in the experience vs just being an observer. What we strive to deliver is the experience of traveling with your best friends. That might sound cliche, but it makes these trips more awesome and easier for the bloggers to produce more amazing content compared to a traditional "press trip". Traditional fam trips / press trips are great - I love attending them myself, but when you get a group of guys completely jacked up about hanging out with their friends and doing some awesome stuff, incredible content just flows naturally.
That content and the emotions that go along with it is what makes a lasting impact for the brand. It will be shared through social media as well as talked about offline and rises above other manufacturered expeiences.
Today we are happy to kick off our series of interviews with some of the top male bloggers by chatting with Beau Coffron - better known by some as Lunchbox Dad!
Beau runs an awesome site from his home in the San Francisco Bay Area that is all about lunch boxes, parenting advice, product reviews, and some of the most awesome bento box lunches I've ever seen!
Recently I had the pleasure to take my second cruise with the fantastic folks over at Carnival. While laying back on my lounge chair, sipping Bahama Mamas and BBC cocktails it dawned on me that Carnival has not just mastered "digital" social media, but in fact the entire cruise was essentially a giant exercise in social commerce. This was evident from the moment sent in my final payment all the way down to the waiters walking around with drinks.